For "COMPLEX" magazine, their masthead is a simple bold black. This does not really catch the eye as a masthead but leaves room for other components of the magazine cover to stand out.
For the "XXL" magazine, their masthead has a big red box around white letters that say "XXL". this is very bright and intriguing to the eye. A masthead like this would attract more people than if it were to be a plain masthead.
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